illustration of a woman leading a brand naming session

Brand Naming & Renaming

The Power of a Name

What’s in a name? Everything. Your company’s name is more than just words—it’s the first impression, the foundation of your brand, and a key factor in audience perception. A well-crafted name instantly connects with your target market, conveys your brand’s essence, and sets the stage for long-term recognition and success.

Abstract Brand Names

Unique and memorable identities. Abstract brand names are intentionally created words with no direct meaning but are designed to be distinctive, memorable, and open to interpretation. These names, like Kodak or Xerox, allow for strong brand differentiation and flexibility across industries. At UNANIMOUS, we craft abstract names that establish unique, ownable brand identities.

Suggestive Brand Names

Evoking meaning and emotion. Suggestive brand names imply a brand’s attributes, benefits, or purpose without directly stating them. Examples like Nike (Greek goddess of victory) or Uber (meaning ‘superior’) create strong emotional connections while leaving room for brand storytelling. UNANIMOUS develops suggestive names that inspire intrigue and align with your brand's mission and values.

Descriptive Brand Names

Clear and straightforward messaging. Descriptive brand names, such as General Motors or The Home Depot, explain exactly what a company does. These names quickly convey a brand’s purpose, making them easy to understand and recall. UNANIMOUS helps businesses create descriptive names that establish instant brand recognition while ensuring long-term scalability and impact.

Real-Word Brand Names

Familiar and relatable. Real-word brand names use existing dictionary words to create a strong brand association. Examples like Apple, Amazon, or Target leverage familiar words to build instant recognition and emotional appeal. UNANIMOUS strategically selects real-word names that capture your brand’s personality while differentiating you from competitors.

Compound Brand Names

Creative and meaningful combinations. Compound brand names merge two words to create a new, distinctive identity. Brands like Facebook (face + book) or YouTube (you + tube) showcase how combining words can communicate a brand’s purpose effectively. At UNANIMOUS, we develop compound names that are engaging, meaningful, and built for long-term success.

Invented Brand Names

Unique and ownable creations. Invented brand names, such as Google or Verizon, are entirely new words crafted to be distinct, memorable, and legally protectable. These names allow brands to define their own meaning and identity. UNANIMOUS specializes in developing invented brand names that stand out, drive curiosity, and create lasting impact in any industry.

Why Your Name Matters

At UNANIMOUS, we specialize in brand naming and renaming, helping businesses establish a memorable, strategic, and impactful identity. Whether you’re launching a new business or refreshing an existing one, we develop names that are timeless, distinctive, and aligned with your brand’s vision. Your brand’s name plays a critical role in shaping customer perception. A strong name should be:

  • Recognizable: Capture attention and leave a lasting impression.
  • Meaningful: Reflect who you are, what you do, or what you stand for.
  • Different: Stand out in a crowded market.
  • Timeless: Grow your business and remain relevant.
  • Memorable: Easy to say, spell, and has strong brand recall.
  • Protectable: Avoid conflicts and secure trademark rights.
     
illustration of marketing team working on brand naming
illustration of team brainstorming names

Why Choose UNANIMOUS for Brand Naming & Renaming?

With decades of branding expertise, our team at UNANIMOUS understands that a name is more than just a label—it’s a strategic asset. We craft impactful, meaningful, and market-ready names that align with your brand story, vision, and target audience. Our Naming Services Include:

  • New Business Naming
  • Brand, Product & Service Naming
  • Company Renaming & Rebranding
  • Tagline & Slogan Development
  • Trademark Research & Domain Consultation

Let’s Name Your Future!
Your brand’s name is the first step in building a powerful, recognizable identity. Whether you're starting fresh or considering a rebrand, UNANIMOUS can help you find a name that stands the test of time.

Call 402-423-5447 or Contact UNANIMOUS today!