Logo Design & Visual Brand Identity

Learning about your company is our top priority during the logo research and discovery process. We immerse ourselves in your organization and gather insights from all the perspectives that interact with your brand. Be it employees, customers, prospects, or other—our team is committed to uncovering perceptions and insights so we can create a logo and brand that looks amazing and resonates with your audience. We explore everything from company history, competition, and target audiences, to what makes you unique and different. This information is the driving force behind our designs and how we capture the essence of your brand.

After assessing all of the information captured during the logo discovery and research process, we begin the logo design and development process. The design process begins with sketching, brainstorming, and of course, many, many logo iterations. We develop logo concepts and narrow in on what designs accurately capture your brand. We then select initial logo concepts and dive into font treatments, colors, and brand architecture to see how your logo will look across your organization. This is where your brand begins to come to life.

We present final logo design concepts to you, along with logo variations, font treatments, color palette options, and explorations. To put things into context, we present what your logo will look like in real life by creating use-case examples. These might include mockups for t-shirts, vehicles, print ads, yard signs, or other instances where you'd like to see your new logo. We present all of these options and ideas for your consideration, along with the rationale of reason. It’s a very collaborative approach where we discuss thoughts, reactions, and feedback so we can adjust the logo options to meet your needs.

Brand architecture refers to how a company organizes and presents its portfolio of brands to target audiences. This is the systematic structuring of brands and sub-brands within a company's overall brand strategy, maximizing each brand's effectiveness. Once your architecture is identified and developed, it's time to identify internal resources responsible for preserving your brand's integrity. Adhering to your brand guidelines and standards provides control and helps you maintain brand consistency. We help make internal brand management effortless by developing a guide for fonts, color formulas, graphical elements, templates, and other resources.

During this phase, we finalize any aspects of the logo based on feedback gathered during the presentation. Once we finalize the logo concepts, we develop a style guide that lists everything you need to know about your brand and prep the final logo files. Once the brand guide is complete, it’s time to implement your new logo. We create a custom identity kit that may include business cards, envelopes, letterheads, and everything you need to start promoting your new brand. We work with you to prioritize what items are updated or developed first and continue implementing your new logo.

Perhaps you are worried about loosing existing brand equity or maybe you don't need a completely new logo. Perhaps you want to polish, improve, or evolve an existing logo. UNANIMOUS can help you evolve your logo and enhance your overall brand integrity. We work closely with you to understand the necessary goals and objectives for the logo change and ensure your logo's next evolution is a modern, authentic representation of your brand and one you are excited to promote.

Once your visual brand identity is established, a brand standards guide should be implemented. Your visual identity brand guide should include your organization's brand architecture, verbal brand identity, and visual brand identity, as well as how each logo variation should be treated, color palette codes and usage, typography standards, and other graphic elements related to the brand. You devoted the time and energy to create a professional brand, let's keep it that way.

An online brand management tool is a comprehensive asset library that inventories all brand elements. The UNANIMOUS online brand management tool features automatic file conversion, asset resizing, and support for multiple formats. Document your brand's colors, fonts, and usage guidelines to keep everyone aligned, and take advantage of versioning, user management, and password protection for complete control. Maintain brand consistency and make your brand resources available to everyone who needs access.