Bruning Bank

Bank Branding & Logo Design

Bruning Bank is a family-owned bank with more than 125 years of experience. It offers solutions in the areas of personal and business banking, insurance, and wealth management. UNANIMOUS and Bruning Bank's relationship goes back several years. Previously, UNANIMOUS launched a new website for Bruning Bank. In 2019, UNANIMOUS worked with Bruning Bank on a communication strategy, brand strategy, website theme update, and the development of marketing and print collateral pieces to better align its brand.

Research & Verbal Identity

Our first goal was to conduct research to gather meaningful insights into the brand’s external perception. Our research led us to write a verbal identity to strengthen the brand so its communication and marketing efforts would be consistent across all customer touchpoints. We then needed to update and modernize the organization’s logo and brand identity and finally redesign the website and marketing materials to reflect the newly established brand.

UNANIMOUS worked closely with Bruning Bank to conduct research with customers and perspective customers of the bank. A total of 16 individuals were interviewed during the process. Insights gathered from the research, and an initial discovery meeting with the Bruning Bank team paved the way for its new communication strategy. The communication strategy included detailed information on the brand’s positioning, audience personas, brand pitch, tagline strategy, and brand personality characteristics. The communication strategy was established to guide all future communication initiatives for the brand.

Logo & Visual Identity

Once the foundational messaging strategy was in place, UNANIMOUS worked with Bruning Bank to upgrade its visual brand identity. The new ‘B’ logo, resembled a stamp or a cattle-branded mark. The logo design and color transitioned to a deep, earthy red, subtly hinting at the bank’s ties to the ag community and its rich Nebraska history. An updated typeset was introduced to help modernize the brand and the new tagline “Build. Grow. Thrive.” was added to complement the brand.

Brand Implementation

UNANIMOUS continued to collaborate with Bruning Bank throughout the brand launch process. A press release announcing the rebrand communicated the rationale behind the decision. Email content and templates were crafted to share information with employees, key stakeholders, and clients. UNANIMOUS also developed a comprehensive identity kit complete with business cards, envelopes, note pads, letterhead post-it notes, and more. In addition to the brand launch materials, UNANIMOUS assisted Bruning Bank with the development of a custom pocket folder and the design of company apparel. With all of the new materials in place, a brand guide was created to provide information on how to use the new branding elements.

Bruning Bank Website Design & Development

UNANIMOUS delivered a comprehensive website design and development project perfectly aligning with its mission and values. Our team collaborated closely with Bruning Bank to understand their goals and translate them into a user-friendly, visually appealing online presence. The website showcases a modern, clean design that enhances user experience and accessibility, ensuring customers can easily access banking services and information. By incorporating responsive design principles and robust security features, we provided Bruning Bank with a platform that meets current needs and adapts to future growth. This project exemplifies our commitment to creating impactful digital solutions that drive engagement and deliver measurable results for our partners.

Bruning Insurance Website Design & Development

For Bruning Insurance Agency, UNANIMOUS crafted a dynamic website design and development project that underscores their commitment to personalized service and reliability. Our approach focused on creating an intuitive, easy-to-navigate website that offers a seamless user experience for both current and prospective clients. The new design features a clean, professional aesthetic, integrated with advanced functionalities such as policy management tools and a streamlined quote request process. By implementing responsive design techniques, we ensured the site performs optimally across all devices, providing users consistent and efficient access to essential insurance services. This project highlights our expertise in delivering custom digital solutions that enhance brand visibility and customer engagement for our partners.