The Nebraska Craft Brewers Guild (NCBG) is a professional organization for both craft beer lovers and breweries. Its goal is to foster a Nebraska-centric community that is informed, enthusiastic, and actively creating unity among its members on market and public policy issues to create the most business-friendly climate for craft brewers. The NCBG needed digital marketing assets that helped illustrate and explain its organizational mission to potential members and craft beer customers. This task was accomplished by creating a video series featuring firsthand interviews with brewery members telling the story of their business and why they chose to support the NCBG.