Good Life, Great Beer is an episodic online video series created to showcase the breweries, events, and businesses in the Nebraska craft beer industry. This video series was produced in collaboration with the Nebraska Craft Brewers Guild (NCBG). UNANIMOUS worked with the NCBG to secure grant funding and resources to complete this project.
Having worked together on prior video projects, UNANIMOUS understood the challenges the NCBG faced in promoting the craft brewery industry in Nebraska. With this knowledge, UNANIMOUS pitched the creation of an online episodic video series focused on highlighting breweries and industry partners across the state of Nebraska. The primary goal of this project was to promote beer tourism and awareness to the craft breweries across the state of Nebraska.
UNANIMOUS utilized a two-camera, travel show style of filming for this production. This provided an efficient and mobile method of filming. The video production team visited and filmed nine breweries in four-day production timeline.
UNANIMOUS distributed each episode of Good Life, Great Beer on Facebook, Instagram, and YouTube channels set up specifically for this video series. A paid Facebook & Instagram strategy was utilized to increase viewers and reach.
The Good Life, Great Beer project was such a fantastic experience for everyone involved. Our members who participated in the filming had nothing but positive feedback. Comments I heard included "they did a great job of capturing who we are," "It was a fun process," and "we would absolutely work with UNANIMOUS again." We look forward to future projects with the team at UNANIMOUS.
Sampling Barrel-Aged Craft Beer at White Elm Brewing
Crafting Cider Cocktails at Saro Cider
Whiskey Tasting at Brickway Brewery & Distillery
Talking Beers and Production with Captain Peg Leg
Sampling Silos in the Sandhills
Bottling Beer at Code Beer Co.
Food & Beer Pairings at Upstream Brewing Company
Bed and Brew Tour at Pals Brewing Company
Brewery Tour at Kinkaider Brewing Company
