Omaha Sports Academy (OSA)

Branding & Website Design

OSA (Omaha Sports Academy) has established itself as Nebraska’s premier competitive basketball club, developing elite athletes since 1992. UNANIMOUS embarked on a journey to rebrand the organization. The new brand honors OSA’s rich history by preserving the club’s iconic colors and shield while introducing a modern, simplified identity for the future. The rebrand strengthens the club's identity by officially adopting "OSA" as its primary name, making it more adaptable across jerseys, apparel, and court graphics. The updated branding and website design celebrate OSA’s legacy while embracing a bold, streamlined aesthetic that resonates with today’s athletes, coaches, and fans.

OSA Logo
BEFORE

OSA Logo
AFTER

A Legacy Reimagined

Building on the legacy and recognition of Omaha Sports Academy, the new era of OSA reflects its well-earned reputation across the greater Omaha area. OSA represents strength, teamwork, and achievement, embodying the highest standards of youth basketball development. This future-oriented rebrand integrates a meaningful, distinctive, and unique visual identity that players proudly wear with confidence—“I play for OSA!”

Living the Brand

Basketball is life. From the young athlete thrilled to make the team to the 5-star recruit showcasing skills for D1 scouts, OSA players wear the gear with pride, embodying the brand. The refined OSA design delivers high-impact visuals across all applications—print, embroidery, digital, full color, or single color—creating a versatile, functional brand that resonates with today’s youth basketball culture.

At OSA, we have a rich history and tradition of performing at a high level. It was important this rebrand was done the right way, and we're thrilled with the results. UNANIMOUS was super helpful in the discovery phase as we determined the direction of our organization, and they nailed the new design perfectly.

Tim Brotzki, President/GM

OSA

Website Design

The OSA website was redesigned to align seamlessly with the new brand, bringing its bold and functional identity to life online. The updated site highlights key features, including a dynamic homepage hero promoting events, easy-to-navigate team rosters with sorting and filtering options, and automated listings for upcoming tournaments, tryouts, and camps. Fully mobile-responsive, the website ensures effortless access for players, parents, and coaches.