Midland University

College Branding, Web Design, & Marketing Strategy

Midland University in Fremont, Nebraska, is a private liberal arts school steeped in tradition and Christian values. The University is always striving to improve its online presence to better connect with current, former, and future students. UNANIMOUS has partnered with Midland to design and develop its undergraduate, graduate, and alumni websites. Since partnering with UNANIMOUS, Midland has seen a steady increase in enrollment.

An appealing and informative website plays a crucial role in any university’s strategy to recruit and retain students. UNANIMOUS designed and developed Midland University’s undergraduate website to keep the institution front and center with students online. The comprehensive and responsive website is designed as an information hub for current and potential students. In particular, the homepage design features dynamic content from news feeds, events feeds, and trending content — content that is more likely to be relevant to users based on pageviews and searches. The website design also simplifies the process of scheduling visits and applying online.

midland university website design on mobile

University Website Project Details

Objectives

Create a richer web presence to better reach the target audiences
Increase enrollment
Develop a master web template to allow for highly customized web pages for individual programs

Results

Record enrollment since the website launched
New website provides a better connection with students through social media integration and responsive design
Over 80,425 page views each month
Average 2.32 minutes per visit

It's been a great experience working with UNANIMOUS, and I really appreciate not only the level of skill with which their team executes its craft but the timely and professional manner in which they do it.

Nate Neufind, Vice President of Communications

Midland University

University Branded Campaign Folder

UNANIMOUS designed and developed a custom landing page at http://youmatter.midlandu.edu to serve as the hub of the You Matter campaign. All print and digital media directs back to the landing page, allowing for detailed tracking and analytics to measure conversion rates. The landing page features testimonial videos, detailed information on upcoming projects, and a tag board providing fresh, user-generated content. Fundraising goals are prominently displayed on the website and animated to show the number of donors and capital raised.

The You Matter campaign was further supported with print collateral designed as a leave-behind to direct recipients to the landing page. A custom die-cut pocket folder and a brochure highlighting key touch points were created. The pocket folder features a soft-touch coating and a spot UV finish to create a high-end leave-behind. The folder allows for easy customization with inserts based on the recipients’ interests and backgrounds.