Lied Center for Performing Arts

Nonprofit Web Design & Graphic Design

The Lied Center for Performing Arts is the premier performing arts center in Lincoln, Nebraska, and the Midwest. The Lied Center is dedicated to serving the community and state by bringing national and international artists to their stage while developing and sustaining programs reaching all parts of Nebraska. The Lied Center has partnered with UNANIMOUS for over six years to enhance its website and marketing efforts. Most recently, we worked with their team to design and develop a new website. The Lied Center’s website is event-driven and offers detailed information about upcoming shows, educational events, and statewide programs.

Nonprofit Web Design Research

UNANIMOUS conducted extensive market research before web design and website planning. We held focus groups with ticket holders, donors, patrons, students, educators, prominent users of the nonprofit website, and the Lied marketing and development staff to understand what each group wanted in the next Lied Center website. The suggestions from these various audiences drove the design, structure, and organization of the website.

The performing arts website caters to a growing mobile market and allows for greater promotion of upcoming shows and events while integrating online ticket sales. The website is event-driven and offers detailed information about every upcoming show, including integrated video promos and ticket prices. Visitors to the nonprofit website can also explore rental spaces, learn more about the Lied Center, and easily give donations.

Performing Arts Website Design & Development

The primary challenge of the Lied Center’s website was developing a website that would meet the needs of a very diverse audience. From ticket holders, sponsors, educators, students, patrons, and more, the Lied Center needed a website that effectively serves each stakeholder group. UNANIMOUS created a design that allows for more visual content and improved sponsor visibility. The website structure was reformatted to improve ticket sales and increase donations. Event listing landing pages were developed with an enhanced design and more relevant website content for visitors.

Nonprofit Graphic Design for the 21-22 Season Campaign

The Lied Center partnered with UNANIMOUS to design marketing materials across a large variety of digital and print mediums for the 2021-2022 season. This included a consistent implementation of the Lied Center visual identity for the season-long campaign, as well as custom pieces promoting individual shows and events.