Hughes Brothers has been a trusted name in manufacturing since 1921. With a rich history and deep industry roots, the brand needed a strategic refresh to maintain its legacy while embracing the future. UNANIMOUS provided a full-scale brand transformation, delivering a cohesive identity that reinforces trust, strengthens recognition, and positions Hughes Brothers for continued success.
A strong brand starts with a clear and compelling voice. UNANIMOUS worked closely with Hughes Brothers to refine their verbal identity, ensuring every communication reflected their history and expertise. We developed internal and external messaging that aligned with their core values and industry leadership. These foundational elements help Hughes Brothers consistently communicate across all channels.
Hughes Brothers accumulated multiple logo variations over the years, leading to inconsistencies in branding. UNANIMOUS streamlined its visual identity by standardizing a primary mark and designing alternate badges for flexible use across all mediums. We refined their logo files for scalability and reproduction, ensuring seamless application across digital and print platforms. Additionally, we developed a tagline lockup that reinforces the brand’s message and aligns with its updated verbal identity. These refinements strengthen brand recognition while honoring the company’s legacy.
Effective content drives engagement. UNANIMOUS crafted a strategic content plan for Hughes Brothers that aligned with their target audience’s needs and expectations. We ensured their messaging resonated across marketing materials, web content, and advertising campaigns. From technical product information to brand storytelling, every piece of content was designed to educate and inspire confidence in Hughes Brothers’ products and expertise.
UNANIMOUS developed a strategic media plan to maximize Hughes Brothers' visibility within their industry. By identifying key advertising channels, trade publications, and digital platforms, we helped optimize their reach and impact. Whether through print ads, digital campaigns, or industry sponsorships, our strategy ensured Hughes Brothers remained top-of-mind for customers.
"UNANIMOUS has done a tremendous job for us. They quickly understood our needs and had core competence in all areas."
Hughes Brothers' product catalog, spanning over 400 pages, is a critical resource for customers. UNANIMOUS updated and refined the entire catalog, fixing corrupted image links, refreshing product photos, and ensuring accurate product specifications. The master file was optimized for both digital access and high-quality print production, making it easier for customers to find the information they need without errors or inconsistencies. We also refreshed the cover and key non-product spreads to align with the updated branding.
As a full-service partner, UNANIMOUS provided ongoing marketing and design support for Hughes Brothers. Our work extended beyond branding to include everything from promotional calendars and trade show booth designs to apparel and collateral. This ongoing partnership ensures that all Hughes Brothers’ marketing materials maintain brand consistency and effectiveness across all touchpoints.
Hughes Brothers needed a website that was both visually compelling and functionally robust. UNANIMOUS designed and developed a user-friendly, mobile-responsive website that serves as an essential tool for customers and partners. The new site features an intuitive navigation structure, improved product catalog access, and a design that reflects the strength and heritage of the Hughes Brothers brand.
