At UNANIMOUS, we are proud to have partnered with the Nebraska Investment Finance Authority (NIFA) to elevate its brand through a series of comprehensive and strategic branding efforts. Our collaboration with NIFA was grounded in a deep understanding of its mission to provide affordable housing and agricultural finance solutions to the people of Nebraska.
NIFA Logo
BEFORE
NIFA Logo
AFTER
Understanding the unique needs and preferences of NIFA's diverse audience segments was crucial for developing a tailored brand strategy. We conducted market research through surveys and data analysis to gain insight into the perceptions and needs of its target demographics. This research drove our strategy, ensuring all branding efforts resonated with NIFA’s audiences and effectively communicated its mission and programs.
Creating a strong verbal identity for NIFA was essential to clearly and consistently communicate its mission and vision. We developed audience personas for training purposes and crafted key messages for each group. A brand promise and tagline were curated to help build a brand story, aligning with NIFA's goals and values. This verbal identity serves as the foundation for all internal and external communications, ensuring a cohesive and compelling brand voice.
Creating a visual identity to reflect NIFA's comprehensive services and community focus was a top priority. Our team designed a modern and approachable logo and selected a color palette that evoked trust and stability while developing visual elements to support NIFA's brand narrative. This cohesive visual identity helped establish a strong and recognizable presence for NIFA.
Visual Identity Audit
We conducted a comprehensive visual identity audit to assess NIFA's existing brand materials. The audit identified areas for improvement, providing a clear roadmap for refining and enhancing NIFA's visual communications. Our findings and recommendations ensured all visual elements aligned with the new brand standards.
Visual Identity Concepts
Our creative team developed several visual identity concepts, each reflecting different facets of NIFA's brand personality. Through collaborative workshops with NIFA’s leadership team, we refined these concepts, ultimately selecting a direction that best represented its brand and resonated with its audience.
We created a brand identity guide with detailed standards to maintain consistency across all touchpoints. This guide includes specifications for messaging, logo usage, typography, color palettes, and imagery styles. These standards ensure NIFA's brand is presented consistently and professionally in all materials, reinforcing its brand image.
Based on our research and understanding of NIFA's goals, we recommended targeted marketing tactics to enhance their outreach and engagement. These included digital marketing strategies, content creation, social media campaigns, and community engagement initiatives. Our suggestions aim to increase NIFA’s visibility and connect with its audience more effectively.
To ensure continuous improvement and alignment with NIFA's evolving needs, we established a framework for quarterly reviews. These reviews assessed the effectiveness of the implemented strategies, provided insights into market trends, and offered recommendations for adjustments. This proactive approach helped NIFA stay ahead of the curve and achieve sustained success.
