For over a century, York General Hospital has been a cornerstone of care for York and its neighboring communities, offering a wide range of high-quality services. Their vision is to become the region’s trusted leader in health improvement and compassionate care throughout every stage of life. To strengthen that trust, York General sought a way to connect with their audience on a deeper, more emotional level.
York General turned to the team at UNANIMOUS to produce video content for their marketing initiatives. With a goal of reaching a broader audience, they needed versatile final deliverables that could be used across various platforms, including organic social media, paid online ads, and broadcast channels.
Equipped with a deep understanding of York General's goals, the video production team set to work creating a series of high-quality, 30-second commercials designed to resonate with past, current, and prospective patients in the surrounding communities.
Each commercial focused on a key theme: the hospital's core values, advanced technology, and employee recruitment. Once production was complete, the UNANIMOUS team delivered the versatile commercials to York General for use across multiple platforms.
Technology
Recruitment
