LOTUS Beverage Alliance is a collective group of experienced companies with extensive knowledge and professional insight into the craft beverage industry. LOTUS collaborated with UNANIMOUS to develop a fresh visual and verbal identity that reflected the organization’s innovation and excellence. The result is a brand identity and communication strategy that stands as a beacon of quality and ingenuity in the competitive craft beverage landscape.
Six premier craft brewing and beverage equipment companies merged to create LOTUS Beverage Alliance, transforming the industry as North America’s only end-to-end provider. With strategically positioned warehouses across the continent, LOTUS streamlines the supply chain, significantly enhancing response times, operational efficiencies, and innovation capabilities.
For LOTUS Beverage Alliance, we shaped a verbal identity that clearly positions them as a leader in the craft beverage industry. This began by crafting a mission statement that mirrors their commitment to quality and service, guiding their decision-making and communication efforts. A clear and engaging vision was created to align their internal objectives with their external interactions, resonating with both their team and customers.
Our team developed a brand voice that reflects their expertise and passion for craft beverages, ensuring consistency across all interactions—from customer service to marketing materials. This approach not only solidifies their identity but also builds trust and connection with their audience. Key messages and a strong brand promise were also established to showcase LOTUS's unique benefits and distinguish them in a competitive market.
Our team designed a suite of brand collateral that embodies their verbal and visual identity. This includes everything from business cards and brochures to digital assets and sales kits. Each piece is crafted to convey LOTUS's dedication to quality and their authoritative presence in the craft beverage sector. The consistent use of their tailored fonts, color palette, and key messages across all collateral not only reinforces their brand identity but also enhances the overall impact of their communications, ensuring they leave a memorable impression on both current and prospective clients.
Our team developed a visual identity representing LOTUS Beverage Alliance’s position in the craft beverage industry. This process involved a discovery phase, during which we gathered deep insights into LOTUS’s operations, market position, and aspirations. Following this, our design team engaged in creative brainstorming, developing numerous logo iterations that culminate in a visual symbol that encapsulates LOTUS's essence—innovative, professional, and deeply rooted in the craft beverage community.
The final logo design features tailored font treatments and a color palette that aligns with the company’s vision of sophistication and accessibility. This visual identity extends beyond the logo, influencing all branded materials, including marketing collateral, digital presence, and product packaging, ensuring consistency across all touchpoints. The comprehensive brand guide we created supports LOTUS in maintaining brand integrity as they continue to grow and evolve within the industry.
LOTUS Beverage Alliance's tradeshow display centers on creating an immersive experience that captures the essence of their brand. By integrating their sophisticated visual identity and key brand messages into the design, the display stands out in crowded venues, attracting attention and engaging attendees. Strategic placement of branding elements and thoughtful messaging encourage interaction, while high-quality materials and innovative design layouts reflect LOTUS's commitment to excellence and innovation in the craft beverage industry. This cohesive and compelling presentation not only draws visitors but also vividly communicates LOTUS's market leadership and unique value proposition.
